Blast’d is a multimedia blogging site aimed at upcoming bands and the general pop culture demographic.

Along with the identity and art direction of the site, we were asked to design a suite of stationery for the founder. The colloquial tone of the stationery was based around the continual dialogue we had with the client throughout the art direction of the site. The brand's visual language was created to reflect the personality of the individual and the outgoing nature of the blogging platform.