Music streaming service Simplify Media appointed Six to re-brand and re-position their business in a more visually dynamic way. The strategy behind the re-brand was to connect with more impact to the music consumer and also to create “space” for a range of products covering video and photo where the initial set up of the business focused totally on the music offering.

Using a clean typographic style and a strong colour palette, the new version of Simplify Media proved to be a significant move for the business.

Less than 18 months after the re-brand, Simplify Media was acquired by Google.