SML are one of the world’s leading players in apparel branding and ticketing. They approached us with a commercial challenge of generating quantum growth in a multi-million pound account with one of Europe’s largest retail brands, M&S.
Avoiding the predictable and often unimpressive presentation of ticketing and labelling businesses to retailers, we created a bespoke one-off presentation box that showcased SML’s work, underlined their desire to grow their involvement with M&S and delivered their business offer with style, confidence and originality.
The end result was instant impact at their meetings followed by dramatic growth with one of the biggest spenders in the ticketing market.
A bespoke folder was specifically designed for the presentation housing product samples, information on samples and processes as well as a 32 page brochure. Various stages of the products design and manufacturing process were photographed and the resulting images were featured throughout the brochure.
“We needed to strongly promote to M&S the benefits our company could bring to their business. Having previously worked with the guys from Six on several other projects, we felt that they were best placed to help us communicate our story more effectively.
Six created and produced for us a beautiful and informative piece of corporate print which helped us to access cross departmental decision makers more easily. With our profile significantly raised as a result of this, we very quickly began to realise our ROI through quantum growth of sales.”
Lee O’Donoghue, CEO (EMEA)