CF by Christian Fischbacher
Project Info
CF by Christian Fischbacher
Sector

Luxury Goods

Location

St Gallen, Switzerland

Christian Fischbacher, one of Switzerland's oldest textile brands, produces some of the world’s most-luxurious fabrics, carpets and accessories for the home.

The company approached Six to produce a suite of branding materials for its new sub-brand, CF by Christian Fischbacher. A contemporary identity was required for the CF line to attract a younger, yet still discerning, audience and reflect the deviation from Christian Fischbacher’s traditional range. Six also produced print and packaging designs, illustrations, and swing tickets and tags. 

The CF line debuted in 2014 and was an instant success. Since then, the range has grown in size and stockists across the DACH market have increased, adding a fresh revenue stream to the 200-year-old brand. 

Following the success of the CF launch, Six also undertook a comprehensive redesign of the main Christian Fischbacher website.

Christian-Fischbacher
Christian-Fischbacher
Christian-Fischbacher
Christian-Fischbacher
Illustrations

Six worked alongside illustrator David Callow to create a series of hand-drawn monotone images that complement the relaxed nature of the products. 

Christian-Fischbacher
Christian-Fischbacher
Christian-Fischbacher
Christian-Fischbacher
Christian-Fischbacher
Christian-Fischbacher
Christian-Fischbacher
Christian-Fischbacher
Brochures

Twice a year Six creates seasonal look-books that promote the new range and reaffirm Christian Fischbacher’s brand values to consumers and stockists. 

Christian-Fischbacher
Christian-Fischbacher
Christian-Fischbacher
Christian-Fischbacher
Christian-Fischbacher
Christian-Fischbacher
Christian-Fischbacher
Christian-Fischbacher
Christian-Fischbacher
Christian-Fischbacher
Christian-Fischbacher