Formerly Yes
Project Info
Formerly Yes
Sector

Retail

Location

Los Angeles

Weiden+Kennedy 12’s ex Art-Director, Brad Holdgrafer, launched carefully curated online homewares store Formerly Yes, with his wife Jenna, in 2014.

Six created a brand identity and online store for Formerly Yes that was intentionally minimal and unobtrusive, allowing the thoughtfully designed products to take centre stage. Shortly after launch, the website was recognised as being one of the top five online stores at the 2015 Webby Awards.

Following the success of their online offering, the couple opened their first physical shop in downtown LA last year.

Formerly Yes
Formerly Yes
Formerly Yes Search
Formerly Yes Search
Formerly Yes Store
Formerly Yes Store
Formerly Yes index
Formerly Yes
Formerly Yes
Formerly Yes Overlay
Formerly Yes
Print

Printed collateral to support the shopping experience uses die stamping and blind debossing.

Formerly Yes
Formerly Yes