GOAT
Project Info
GOAT
Sector

Sneaker Fashion

Location

Los Angeles

GOAT is a leading online destination for buying and selling sneakers, with a user-base exceeding 1.5 million. All products sold through the site are authenticated by their team in LA, which has lead to them becoming one of the safest places to purchase collectible and limited edition sneakers online.

Collaborating with the creative director and development team at GOAT, Six were commissioned to create a distinctive aesthetic for both the website and supporting print material.

'The Greatest' is a biannual lifestyle magazine with stories from renowned sneaker collectors around the globe; the first issue of the magazine released in early 2018 features interviews with key figures from the art, music, fashion and lifestyle industries.

Built and managed by the in-house GOAT team, the new site is an ambitious update, focusing on a simplified user journey through a bespoke eCommerce flow, allowing users to easily browse and purchase from a product catalogue exceeding 75,000 sneakers.

To retain brand synergy, the site was designed inline with the magazine, retaining a systematic approach to typography, layout and design.

The Greatest
The Greatest

As part of the concept process we experimented with a variety of cover layouts which utilised different typographic systems. Please Note: The covers depicted here are one of those concepts and do not represent the final design.

Magazine Covers
The Greatest
The Greatest
The Greatest
The Greatest
Flexible Design System

A core part of the design system was the distinct framing device, which took inspiration from the silhouette of a Sneaker box.

The Greatest
The Greatest
The Greatest
The Greatest
The Greatest
GOAT Website
GOAT Website
GOAT Website
GOAT Website
GOAT Website
GOAT Website
GOAT Website
GOAT Website
GOAT Website
GOAT Website
GOAT Website
Modular Content

The new website utilised interchangeable modules, rather than fixed page templates, allowing each page to be carefully curated.

GOAT Website
GOAT Website