Harley-Davidson
Project Info
Harley-Davidson
Sector

Automotive

Location

EMEA Region

Six’s relationship with Harley-Davidson began in 2010, when the motor company’s internal communications in the EMEA territories required reviewing.

A fresh design direction was developed so that key and often complicated information could be communicated clearly, while still retaining the brand’s dynamic essence.

Since this initial commission, Six has worked with Harley-Davidson on a global visual merchandising manual, a global dealer appointment process and prospect presentation, plus additional projects in the Far East and USA.

Harley-Davidson
Global Dealer Appointment Process

We were commissioned to create an information pack, which would inform a prospective dealer on everything they should need to understand the lengthy and complicated process involved in opening a Harley-Davidson dealership.

Harley-Davidson
Harley-Davidson
Harley-Davidson
Harley-Davidson
Harley-Davidson
Harley-Davidson
Harley-Davidson
Harley-Davidson
Harley-Davidson
Visual Merchandising Manual

Six were asked to deliver a 200 page, printed ring bound document, explaining to a dealer on how to effectively merchandise their products.

Success of the English version resulted in the manual being commissioned for global use. We were responsible for the, design, coordination, production and distribution of the nine translated versions including, Arabic, Mandarin and Russian.

Harley-Davidson
Harley-Davidson
Harley-Davidson
Visual Merchandising Manual, Packaging

As the VM Manual was to be shipped globally, we needed to guarantee an immaculate delivery after the long haul. As such, we specially laminated the interior sheets to prevent tearing; the binder construction was made of PVC for durability; for the outer carton, we used a corrugated boxboard, which was branded and sealed for additional security.