L’Estrange London
Project Info
L’Estrange London
Sector

Menswear Brand

Location

London

L’Estrange London was founded in 2014 with the initial ambition to reimagine the hoodie as a signature piece for the discerning man’s wardrobe.

With plans to create an entire wardrobe that answers the unmet needs of the man on the move, they commissioned Six to redefine their brand identity across print and digital platforms.

We are currently working with L’Estrange on their seasonal print collateral and retail packaging; this case study will grow throughout 2016 as these items are released.

LE Brand
Identity

We created a new visual identity system for the brand, starting initially with the evolution of the logotype and expanding out to include a complementary logo mark, supporting fonts and a flexible colour palette.

LE Brand
LE Web
LE Web
LE Web
LE Web
LE Web
LE Web
LE Web
LE Web
LE Web
LE Web
eCommerce

The website seamlessly combines brand experience with eCommerce functionality, guiding the user through a visual journey of the L’Estrange story and their constantly evolving product range.

The store features a wealth of bespoke functionality, including complex product relationships, secret stores and in-depth conversion tracking, coupled with the integration of third-party marketing tools.

LE Web
LE Web
LE Web
LE Web
LE Web
Online Magazine

“The Maker” is an ongoing journal of curated content, featuring a mixture of commissioned interviews with creative innovators and other related editorial stories.

Whilst offering the user an engaging diversion from the usual product focus of online stores, this section was specifically engineered to provide L’Estrange with the tools to easily integrate branded content and promotional opportunities.

LE Web