Residential by Land Securities
Project Info
Residential by Land Securities
Sector

Luxury Property

Location

London

Land Securities is Europe’s largest property owner, with an enviable international reputation in commercial development.

Six produced a brand identity for the company’s new residential arm, Residential by Land Securities, positioning it as a world-class developer of thoughtfully crafted, luxury apartments in London.

A comprehensive visual language for use across myriad media and printed collateral was also created, bringing consistency to the newly evolved division.

Residential Identity
Residential Identity
Residential Identity
Residential Identity
Logotype

The Residential logotype was specifically designed to inherit some of the DNA from the primary Land Securities logotype. The chosen font was customised, applying angles derived from the parent logo to a selection of its characters, creating a synergy between the two logos when used in situ.

Residential Identity
Residential Print
Residential Print
Residential Print
Residential Print
Residential Print
Launch Party

Six were involved in the unveiling of Residential by Land Securities to real estate agents, VIP’s and investors from around the world. We created a series of print collateral for the launch party such as invitations, cocktail and tasting menus, ribbons and presentation bags.

Residential Print
Residential Print
Residential Print
Residential Art Direction
Residential Art Direction
Photography

Six commissioned photographer Rebecca Pierce and art director Christopher Whale to produce lifestyle imagery reflecting the brand’s high-end positioning.

Residential Web
Residential Web
Residential Web
Residential Web
Residential Web
Residential Web
Residential Web
Residential Web
Residential Web
Website

The site was the key driver for sales, showcasing Residential’s luxury living offer and highlighting their extensive property pipeline.

Residential Web
Residential Web
Residential Web