We were appointed to execute a visual identity that reflected the beautiful, authentic and elegant nature of the collectives photography and philosophy.
Photography & Filmmaking
New York City
The Day is a New York based collective of globally minded photographers and filmmakers, who leverage their experience in journalism and fashion to capture weddings with a unique sensitivity to form, light and style.
Directed by the internationally recognised photographer Ira Lippke, the Day is an evolution of his eponymous studio, which represents the leading talents of his artistic colleagues.
Six were commissioned to redesign the entire brand, including a new logotype, visual identity, printed material and website, with a focus on a refined and timeless aesthetic.
The aim of the new site was to effectively showcase their photography within an immersive, luxurious environment; coupling elegant transitions with a considerate approach to typography and white space.
In order to showcase their vast back catalogue, multiple journal templates were developed, enabling the editorial team to fully reflect the different personalities, styles and locations of each of their subjects and their events.