Sydney-based father-and-daughter duo Andrew, a keen cook and recipe writer, and Sophie, a food photographer, created What to Cook to inspire people to try something new in the kitchen.
Andrew and Sophie approached Six to produce a website that would progress their successful food blog to an online business.
The result is an engaging, intuitive site that entices visitors to return on a regular basis. The blog-style homepage highlights specific content to encourage users to click around and explore the site. Each recipe page is akin to a traditional printed cookery book, listing the ingredients and method, and showcases Sophie's photography with full-screen, step-by-step guides to recreating dishes.