The Residential logotype was specifically designed to inherit some of the DNA from the primary Land Securities logotype. The chosen font was customised, applying angles derived from the parent logo to a selection of its characters, creating a synergy between the two logos when used in situ.
Land Securities is Europe’s largest property owner, with an enviable international reputation in commercial development.
Six produced a brand identity for the company’s new residential arm, Residential by Land Securities, positioning it as a world-class developer of thoughtfully crafted, luxury apartments in London.
A comprehensive visual language for use across myriad media and printed collateral was also created, bringing consistency to the newly evolved division.